Blending Sports, Strategy, and Fan Engagement
Halftime Trivia was a business venture concept I developed and led as CEO for my Sports Entrepreneurship course at the University of Colorado Boulder. Our team designed a live, interactive trivia experience for sports fans to play during game breaks, combining fan engagement with brand partnership opportunities. I oversaw team coordination, business planning, and pitch development, helping guide our concept from ideation to final presentation. This project strengthened my leadership and communication skills while deepening my understanding of how creativity and strategy come together to enhance fan engagement and brand connection in the sports industry.